Abstract
Buntula’bi Balusu Sub-village located in North Toraja Regency. It is uniquely endowed with diverse cultural heritages, both physical (tangible) and non-physical (intangible) cultures, viable to attract domestic and/or international tourists. The objectives of this research were to identify Buntula’bi physical and non-physical characteristics, analyse the tourists’ perceptions towards Buntula’bi’s tourism objects performances, and formulate the appropriate direction of tourism development within the sub-village. The research employed descriptive and evaluative analytical methods through observations on primary data, questionnaires, documentation, and a set of literature reviews. An evaluative approach was used to measure tourists’ level of satisfaction towards the tourism objects performances. Tourism component variables were assessed using Importance Performance Analysis (IPA). Descriptively, the physical characteristics in the study site were in the form of ancestral buildings, which included tongkonan Kollo-Kollo, tongkonan Rantewai, togkonan Lingkasile, alang, banuabugi’, and also traditional buildings of kombongan, rantetendan, ranteissun, liangtondon, lokkotarra, and sawahadat. Meanwhile, the non-physical characteristics were identified as indigenous traditions in the forms of tribal cultures and ceremonies such as Aluk Todolo, Rambu Solo’ andRambuTuka’. The IPA result showed that the top priority for the tourism development strategy in Buntula’bi was to improve public facilities, optimize road conditions, and develop restaurants and accommodation, as well as souvenir shops in Buntula’bi Balusu Sub-Village.Keywords: Importance Performance Analysis, Tourism Development, Toraja
Highlights
Cultural tourism in the tourism domain is a type of tourism resulting from a cultural attraction of a particular region
Balusu is one of the regions in Northern Toraja Regency which is rich in such cultural heritage
The viable tourism potencies are ancestral buildings, traditional villages, traditional art performances, tribal rituals and ceremonies, such as funeral ceremony which locally known as Rambu Solo’ and thanksgiving ceremony known as RambuTuka’
Summary
Cultural tourism in the tourism domain is a type of tourism resulting from a cultural attraction of a particular region. The plausible elements to become attractions include the tribal traditions, religious rituals or ceremonies, and art performances. Attractions can be in the form of historical artefacts, cultural landscapes, and many others [1]. Balusu is one of the regions in Northern Toraja Regency which is rich in such cultural heritage. This region consists of three smaller Sub-village, namely Kalumpang, Buntula’bi, and Solo’. Buntula’bi Sub-village is chosen as a study area because of the existence of many ancestral buildings and traditional villages conceivable for future tourism development in its site
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