Tourism development policy based on digital economy in Lombok national tourism destination

Abstract

Lombok is one of the national priority tourism areas, which is the government's development target. One of the tourism developments in Lombok that will contribute to the community's welfare is economic development. The purpose of this study is to analyze the digital economy-based tourism development policy in Lombok's national tourism destination. The research method is descriptive qualitative data collection techniques through observation, interviews, documentation, and literature study. The method of determining the informants used purposive sampling. Test the validity and reliability of the data using data triangulation techniques. The results show that Lombok's digital economy-based tourism development policy is not yet optimal. This can be seen from the limited marketing and distribution of community products, especially for MSMEs. So, it can be concluded that there must be a policy from the government to develop digital economy-based tourism in Lombok so that the community's economy increases.