TOURISM DEVELOPMENT ON THE EXAMPLE OF CENTRAL ASIAN COUNTRIES

Abstract

The purpose of the research is to analyze the condition of tourism development and the main factors aff ecting tourism development in Kazakhstan in a recent years. The three countries from Central Asia were selected as a benchmark to fi nd a best practice suitable for this region and suggest a practical guideline for the tourism industry in Kazakhstan. Methodology. This study conducted the content analysis of the government programs, reports, and the previous literature. This study reviewed the statistical indicators of tourism growth, related factors, the contribution of tourism to GDP, and the employment rate of Central Asian counties such as Kazakhstan, Tajikistan, Uzbekistan, and Kyrgyzstan. The originality / value of the research. Systemizing the experience of developing the tourism industry of the countries of Central Asia allows understanding a comprehensive vision for the development of the tourism industry in the region to expand its position in the global market of tourism services. Findings. Based on the analysis and comparison of tourism development in the countries of Central Asia, the authors identifi ed the potential for the development of domestic tourism in such countries, identifi ed strengths, and weaknesses, and made recommendations for their elimination.