Tourism Destination Selection by Utilizing the Fuzzy Preference Relations

Abstract

Tourist attraction not only plays an important part in sightseeing, but also is the major cause that constitutes tourist products as well as the main consideration when tourists choose tourist products or travel destinations. This paper utilizes the fuzzy preference relations to select a travel location. Pairwise comparisons are conducted to obtain the importance weights of evaluation criteria and the performance rating of alternative locations. By multiplying the importance weights of evaluation criteria and the performance rating, a performance value is determined to rank the alternative locations. Compared with the AHP, the major contributions of this proposed framework are: 1) it just takes comparisons rather than comparisons to obtain a complete decision matrix which has elements; 2) This study identifies the factors that influence the tourists' choice of destination and evaluates the preferences of tourists for destinations.