Abstract
The consistency of tourists’ perceptions of a destination and the public’s evaluation of that perception is the foundation of destination image construction. In this paper, the principal component analysis method is used to analyze the tourism competitiveness of Leshan based on the wireless communication platform, and the obtained multisource geographic data are clustered according to the theme, using LDA (latent Dirichlet allocation) document theme generation model and topic clustering technology of K -means clustering algorithm. The hot events and hot topics that tourists care about in scenic spots are quickly extracted during the time span of this study. The model shows that tourists’ destination image perception is an important antecedent variable of tourists’ behavior intention, and perceived value and local attachment are two important intermediary variables. As for the overall effect of tourists’ behavior intention, tourists’ destination image perception has the greatest effect, followed by perceived value, and local attachment is the smallest.
Highlights
Since the reform and opening up, with the continuous improvement of people’s living standards, China’s tourism and related industries have developed rapidly and have become an important component of modern service industry, accounting for an increasing proportion of the national economy [1]
The results show that the relative differences of regional tourism income in China are gradually decreasing, but the absolute differences are expanding
The change of visiting time may lead to the difference of tourists’ perception, even the change of tourists’ inner expectation, and there will be differences in the evaluation of tourists in the same scenic spot. Tourists lower their recommendations for scenic spot playability in their comments, and the overall priceperformance ratio of scenic spots falls, causing tourists to question the rationality of scenic spot ticket prices, resulting in a chain reaction
Summary
Since the reform and opening up, with the continuous improvement of people’s living standards, China’s tourism and related industries have developed rapidly and have become an important component of modern service industry, accounting for an increasing proportion of the national economy [1]. With the development of tourism, the competition among tourist destinations has become more intense, and the perception of tourists’ destination image has become more important. Many documents show that tourists’ destination image perception affects tourists’ individual cognitive characteristics, tourists’ behavior characteristics, and destination selection strategies. Leshan focuses on deepening the tourism reform, actively building the top ten cultural tourism destination brands, strengthening the construction of tourism infrastructure and public service facilities, and promoting the transformation and upgrading of tourism [5]
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