Abstract
This study aims to reveal the trends and changes in the development of the tourism market by forecasting tourism demand and future market trends, providing important references for decision-makers in the tourism industry. We adopted data analysis methods to construct a tourism demand forecasting model and analyzed the impact of different factors on tourism demand. The main findings include the trend of diversification and dynamism in tourism demand due to changes in economic, social, and environmental factors. The implications of this study for future market trends include guiding the tourism industry in formulating corresponding strategies to enhance market competitiveness. In summary, this study provides important references for the future development of the tourism market and has significant theoretical and practical implications.
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