Abstract
Overseas tourist usually comes from different cultural backgrounds. On arrival of the traveling destination in China, they find themselves already in an entirely new environment. Besides sightseeing, leisure relaxation, shopping, entertainment and other enjoyments, they receive, more or less, edification from traditional Chinese culture. Actually, China's tour guide is spreading his native culture to the foreign guests. In this sense, guiding service for visitors from abroad is greatly different form that for domestic travelers, which poses a number of specific requirements for tour guides. To have a definite clarification of the requirements,, this dissertation makes some exploration on the special professional qualities that a foreign language-speaking tour guide should possess.
Highlights
With special properties and requirements, foreign cultural propagation is different from that within a single ethnic cultural model
As a channel of cultural propagation, tourism activity actualizes the movement of tourists through the economic operation of the industry
A large majority of countries in the world attach great importance to the social effects of the culture spreading by tourism practitioners, which is highly valued as an important strategy to improve the overall strength of a country
Summary
Chinese culture goes back to ancient times. But, for quite a long period, only a small part of this treasury is opened to the world. From the explanation and commentary by the tour guides, the visitors acquire their personal experience and perception and, adopt the cultural merits of the destination people. China’s tourism industry attracts great numbers of foreign travelers to the country, which offers convenience for the visitors to learn about and take close looks at China and the Chinese culture in a more direct and imaginative way. Attracting foreign visitors to promote the excellent culture of one’s own nation is not a unique creation of China It is a commonly adopted strategy by a large number of countries. In Europe it is a common sight that experts, professors, doctors and scholars take part-time jobs as tour guides Such a usual practice upgrades a nation’s culture propagation, and improves the publicity’s effect. A large majority of countries in the world attach great importance to the social effects of the culture spreading by tourism practitioners, which is highly valued as an important strategy to improve the overall strength of a country
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