Tourism Competitiveness Evaluation Model of Urban Historical and Cultural Districts Based on Multi-Source Data and the AHP Method: A Case Study in Suzhou Ancient City

Abstract

Urban historical and cultural districts, serving as multi-functional compounds integrating cultural preservation, consumer experience, and economic growth, are increasingly becoming the preferred choice for in-depth tourism under the trend of historical heritage protection and consumption upgrading. Due to the complexity of the construction purpose, inherent functions, and operational management of historical districts, scientifically and rationally evaluating them poses a challenge. This paper attempts to construct an evaluation method for the tourism competitiveness of urban historical and cultural districts based on multi-source data and the Analytic Hierarchy Process (AHP) method. First, based on the model of destination competitiveness and combined with literature research and open-ended expert interviews, an evaluation framework for the tourism competitiveness of urban historical and cultural districts is established, using the AHP method to calculate the specific weights of each evaluation indicator. Then, the corresponding data sources for each indicator and the data processing and calculation methods are further clarified. To verify the effectiveness of the proposed evaluation model, this paper selects three key historical and cultural districts in Suzhou City, calculates the tourism competitiveness of each district based on the proposed model, and collects tourist satisfaction surveys from the three districts for cross-validation with the evaluation results. The experimental results show that the evaluation model is reliably effective in assessing the cultural, commercial, and tourism service aspects of historical districts, thereby providing a theoretical basis for future tourism decision-making information systems and practical applications of historical districts.