Tourism communicative actions of sojourners and information recipients

Abstract

Abstract This study examines the antecedents and consequences of communicative actions of tourism information. It first proposes the associations of foreign sojourners’ communicative action and its antecedents that reflect their self-confidence with three aspects: quality of transmitted information, confidence originating from the identity as a sojourner, and confidence about the positive expectation of communication outcomes. This study further proposes a conceptual model describing how the overall tone and the perceived frequency of sojourners’ communication affect the information recipients’ perceptions and behavioral intentions. The mediating role of perceived information quality on the information recipients is also considered. Data were collected from foreign sojourners in Macao and information recipients in China. The results show a significant association between sojourners’ self-confidence and their communicative action, and they provide additional insight on the impact of foreign sojourners’ communication on information recipients’ perceptual and behavioral reactions and the mediating role of perceived information quality.