Tourism Communication through Mombowa Tumpe Ritual Culture as Local Wisdom in Batui District, Banggai Regency

Abstract

Today's technological developments make the flow of information flow quickly, capable of having an influence on various aspects of human life. One of the conveniences of communication is not breaking the boundaries of distance, space, and time. Humans, as social creatures, can communicate wherever they are through exchanging information, messages, or symbols, whether regarding knowledge, skills, expertise, or other information. Banggai Regency tourism development aims to focus on planning and re-implementing policies to encourage tourism development and provide benefits to the community. Therefore, tourism communication is important for the successful development of a tourist destination. Through communication, opportunities for the popularity of a tourist destination will open up to become more widely known by the wider community. This research aims to describe tourism communication through the mombowa tumpe ritual culture, explain community participation, and understand the tourism communication planning model in developing tourist destinations in Batui District, Banggai Regency. This study uses a qualitative method. Qualitative research produces data in the form of words or images, not numbers and statistics. The analysis and discussion in the research are based on tourism communication based on the local wisdom of Mombowa Tumpe ritual culture in developing tourist destinations as local wisdom in Banggai Regency. The research results show that tourism communication requires coordination in the decision-making process in developing Mombowa Tumpe tourism. Traditional leaders always ask for input from the surrounding community in implementing the Mombowa Tumpe ritual as an effort to develop local tourism in the Batui District area. Ritual culture can be implemented well where traditional stakeholders act as communicators in managing the Mombowa Tumpe ritual to increase tourists visiting Banggai Regency.