Abstract
Resolving tensions between tourism commercialisation and intangible cultural heritage (ICH) safeguarding is an important objective. Using the frontstage-backstage metaphor as an analytical lens, we investigate how tourism promotes ICH safeguarding and how detrimental aspects of tourism commercialisation can be handled in Miao silverware tourism in Fenghuang, China. Results show that tourism commercialisation is beneficial because it provides new possibilities and promotes the transformation of ICH. However, fake ICH products are detrimental, prioritising commercial value over ICH value. ICH inheritors create two separate commercial spaces to handle the segmented tourism market. The frontstage-backstage metaphor helps to investigate the transformational process of ICH in tourism and socio-psychological dilemmas of cultural practitioners in dealing with the multiplying realities of ICH.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
