Abstract
In 1988 international arrivals to Australia passed the two million mark. Tourism accounts for 6% of Australia's GDP and there has been massive capital investment in tourism infrastructure over the last five years. The Australian Tourist Commission is responsible for marketing Australia worldwide as a holiday destination. A priority market approach is a key aspect of the ATC's philosophy, and a significant part of the budget is being allocated to the European market where significant long-term development potential is forecasted.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
