Tourism as revitalizing factor of farms- example of Cvetni salaš (Flowery farm) and Majkin salaš (Grandma′s farm) in Palić

Abstract

Farms are cultural and ambience special feature of pannonian plain and, in the sense of cultural heritage, they are the protective symbol of Northern Bačka. Farm or "salaš" on Serbian language, represents green oasis made of house, farm buildings, sweep and the endless cultivated plain, but also represents the way of living. As a specific creation of folk architecture and as a special ethnographic museum, with preserved old tools, pottery, folk costume and folk customs, usually situated in preserved natural ambience, farms are attractive for tourists. Unfortunately, they have never been used enough in tourist presentation. The best results in tourist valorization are achieved with farms near towns Subotica and Sombor. These farms require relatively small investments for tourist arrangement and farmers are interested in developing tourism, which can contribute in different ways to revitalization of farms. Farms should create tourist offer, based on unique experience of the plain, authentic ambience, tradition, healthy food. In many European countries, tourism has been recognized as an appropriate tool to revitalize rural areas and to ensure their sustainable development. In this paper, there is going to be presented tourist arrangement and offer of Cvetni salaš (Flowery farm) and Majkin salaš (Grandma’s farm), which are situated on Palić, settlement with long tourist tradition.