Abstract
Despite its considerable societal significance, the academic community has largely ignored legacy transmission in the context of tourism. This research investigates the transmission of the Samurai legacy at four Japanese heritage sites and parks, both in situ and ex situ, using the theoretical framework of shared reality. A comprehensive examination of tourists' experiential comments using endoscopic netnography and critical analysis reveals a non-deep transmission of legacy that does not fully capture the intangible, ethical and virtuous aspects of past generations. The study contributes to the existing theoretical discourse surrounding shared reality and legacy transmission while offering practical guidance for promoting legacy transmission within tourism contexts. Such efforts have the potential to yield benefits for tourists, destinations, and society at large.
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