Abstract
Thomson Holidays is the UK's largest inclusive tour operator with a turnover of over £200 million in 1982.The author, the company's marketing director, divides tour operating planning into nine major strategy areas: company strategy, marketing strategy, product strategy, marketing mix, the consumer, pricing, the brochure, annual programme plans and monitoring of results, and for each describes how research is used to deal with major problems and issues.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
