Total Quality Management Practices in Malaysian and Pakistani Public Universities using SWOT Analysis

Abstract

The growth of every nation is dependent on the quality of education; quality education is a key priority across the world. Total Quality Management (TQM) is a strategy used to improve educational quality at the university level. Furthermore, a survey of literature on comprehensive quality management in the education sector was conducted. The primary goal of this article is to analyse the extent of TQM practises in Malaysian and Pakistani universities, as well as to compare and contrast the institutions. The population consisted of teaching instructors from public institutions, and 346 responses were selected as a sample using a stratified random selection procedure. The data was gathered using a survey approach. The data were analysed with SPSS-25. To establish the extent of TQM procedures, descriptive analysis was used, ANOVA analysis was used to compare the universities, and an independent sample t-test was used for SWOT analysis. The findings indicated that public institutions in Malaysia and Pakistan prioritise the implementation of TQM strategies that increase educational quality. Furthermore, the study determined that Malaysian higher education institutions use overall quality management techniques better than Pakistani universities.