Abstract
Strong competition in the market has caused the development of a new management approach known as Total Quality Management (TQM). Due to importance that quality plays in achieving competitive advantage, the hotel industry started to apply TQM. During the introduction of these systems, hotel companies may use different approaches to suit their own business requirements. In doing so, 'TQM standards' can be used, or various international standards and models of business excellence Malcolm Balridge National Quality Award and European Quality Award.
Highlights
It is becoming quite evident that the quality has grown, in the last relatively short period of time, from the object of control into strategic goal and competitiveness factor, evolving into one of the most important competitive weapons of business organizations, especially in the global market
Approach to quality has evolved from the concept relates to the quality of products and services to the term related to the concept of management
The best and most effective quality management system is the one built by the hotel company management and whose construction includes all its employees
Summary
It is becoming quite evident that the quality has grown, in the last relatively short period of time, from the object of control into strategic goal and competitiveness factor, evolving into one of the most important competitive weapons of business organizations, especially in the global market. Crucial for such a radical quality position and role change were, and still are, circumstances and fierce battles for customers and consumers that demand more and more every day, and expect satisfactory fulfilment of their needs, wishes and even demands. In order to achieve this, the right way is the strategic decision to introduce of TQM
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
