Abstract
Society has expectations that dictate “acceptable” gender portrayals for men and women. Societal expectations are often produced and reinforced by the media. Using content analytic methods, the present study examined masculinity as gender performance among fraternity Instagram pages. A total of 393 Instagram posts were analyzed across five dimensions of masculinity. Our results indicated that more than two-thirds of the posts had at least one dimension of hegemonic masculinity. Furthermore, there were dimensions of hegemonic masculinity that occurred more frequently than other dimensions. Additionally, there were significant differences between the number of the likes received for posts with specific indicators of masculinity. Future research and theoretical implications regarding these dimensions of masculinity are discussed.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
