Abstract
PurposeThe article aims to describe how award‐winning training for all levels of staff fuelled significant growth at Commercial Utility Brokers (UK) Ltd, which offers a brokerage and management service for businesses looking for low‐cost energy, telecommunications and other utilities.Design/methodology/approachThe article explains the reasons for the training, the form it has taken and the results it has achieved.FindingsAfter CUB invested £5,000 in employee training it increased its turnover by almost £400,000, changing in the process from a micro‐business into a major player.Practical implicationsOther rewards the training has reaped, including a more confident, competent workforce that has significantly improved working practices and generated fresh business thinking, are revealed. Also, a track to growth that other small companies could emulate is outlined.Originality/valueThe article quantifies the significant returns that investment in training can bring.
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