Top Tier Holidays: Marketing Strategies

Abstract

Asian Case Research JournalVol. 25, No. 02n03, pp. 173-191 (2021) No AccessTop Tier Holidays: Marketing StrategiesNitesh Kumar, Mokhalles Mohammad Mehdi, and Lubna NafeesNitesh KumarDepartment of Management, North-Eastern Hill University, Tura Campus, Meghalaya, India, Mokhalles Mohammad MehdiDepartment of Business Administration, Tezpur University, Assam, IndiaPlease send all correspondence to Mokhalles Mohammad Mehdi, PhD Research Scholar, Department of Business Administration, Tezpur University, Assam, India, and Lubna NafeesDepartment of Marketing & Supply Chain Management, Walker College of Business, Appalachian State University, Boone, North Carolina, USAhttps://doi.org/10.1142/S0218927521500085Cited by:1 PreviousNext AboutSectionsPDF/EPUB ToolsAdd to favoritesDownload CitationsTrack CitationsRecommend to Library ShareShare onFacebookTwitterLinked InRedditEmail This case was prepared by Nitesh Kumar, PhD Research Scholar, Department of Management, North-Eastern Hill University, Tura Campus, Meghalaya, India, Mokhalles Mohammad Mehdi, PhD Research Scholar, Department of Business Administration, Tezpur University, Assam, India, and Lubna Nafees, Associate Professor, Department of Marketing & Supply Chain Management, Walker College of Business, Appalachian State University, Boone, North Carolina, USA, as a basis for classroom discussion rather than to illustrate either effective or ineffective handling of an administrative or business situation. Remember to check out the Most Cited Articles! Check out our Popular Science Titles today! Includes all-time bestsellers and new releases. FiguresReferencesRelatedDetailsCited By 1INVESTIGATING THE ISSUES OF OVERTOURISM IN KULLU HILL STATION: AN EXPLORATORY STUDYNitesh Kumar and Sunildro L.S. Akoijam31 March 2022 | Towards Excellence Recommended Vol. 25, No. 02n03 Metrics History PDF download