Tools to create a creative fashion product in Bandung

Abstract

Creativity in Bandung has become the main factor of current economic growth. The characteristics of products in Bandung represent hybrid, novelty, and highlight aesthetic values. Nevertheless, designing a creative product is not easy. Through this research, the author tries to analyze the creative design methods that designers have implemented for the people of Bandung. The author collected the data through literature study, observation, and interviews. The study results conclude that the Observe Imitate Modification design method can help create innovative design products and represent the characteristics of creative products. This method is more commonly known as an Amati Tiru Modifikasi (ATM) or observing imitation of modification. In addition, Bandung creative products are considered part of the city's cultural identity, plural, fluid, and changing, which is temporary. Therefore, this research is expected to lead designers and creative industry actors to design creative products in Bandung or other cities.