Abstract

The study of the problem of sustainable development of urban areas led to the understanding of the important role that population involvement plays in solving the issues related to forming a comfortable urban environment. It is normal practice to take into account the proposals and recommendations of citizens and organizations when making decisions in the field of territorial development. Nevertheless, the implementation of participatory governance mechanisms faces significant difficulties. This is primarily due to the lack of effective tools for analyzing the opinion of citizens and technologies for integrating urban communities into existing institutions of governance. This article discusses the ways of organizing expert polls based on the principles of “Socratic dialogue”. The idea of using social networks for testing and promoting urban development projects by analyzing social reactions to various urban initiatives is considered. The possibility of predicting public opinion about a specific solution for urban development using historical data from social networks has been investigated. An approach to the gamification of work with a social response to the urban environment state through virtual interactions with infrastructure objects is proposed. The prospects for gamification to motivate civic participation and improve the efficiency of feedback mechanisms between the city and its residents are discussed.

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