Abstract
Tools & Techniques used in the Language of Advertisements: A Linguistic Analysis of Indian TV Commercial Ads
Highlights
The advertising market is in great competition as we watch advertisements on TV, listen on the radio, and read them in newspapers every day
Rhyme Rhyme is the phonological device that is widely used in poetry and the language of advertising
Shariq Conclusion Advertisements have become a part of our life, and it is impossible for us to pass a single day without going through some advertisements
Summary
The advertising market is in great competition as we watch advertisements on TV, listen on the radio, and read them in newspapers every day. No single day in our life passes without going through some kind of advertisement In this great competition, the task of advertisement companies becomes challenging for the promotion of products. According to Al-Azmi (2002), "The advertising copywriters attempt to frame the message in such a way that the potential customers would be convinced that it is better than other similar products. They try to make the best possible use of language and hope that it will have a persuasive effect on the consumer's purchasing behavior." The word 'advertising' means 'the act of calling public attention to someone's products or services etc. To get the attention of the people or to make advertisements memorable, attractive, enjoyable, trustworthy, and creative, there has been a use of several linguistic devices in the language of advertising. Leech (1972) calls the language of advertising as a "loaded language." One of the essential aspects
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