Abstract
Howard Aldrich and I recently demonstrated the minuscule impact of anthropology in management publications, in contrast with the current flowering of business anthropology, and with the impacts of economics, psychology and sociology (Stewart & Aldrich, forthcoming). We considered eight qualities of anthropology that could be obstacles to its impact: left wing ideology, exotic (read irrelevant) expertise, ethnography as the primary source of data, field access challenges, the lengthy duration of ethnographic fieldwork, solo rather than multiple authorships, complex and contextualized findings, and greater emphasis on scholarly books than on journal articles. We concluded that none of these is an insurmountable obstacle to collaboration between management and anthropology researchers. Hopefully our outlook will be read as optimistic.
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