Abstract
To the Editor: Product placement in movies has long been used to promote cigarette sales and brand awareness. The November 1998 Master Settlement Agreement (MSA) between state attorneys general and major tobacco companies prohibits payment for tobacco brand placement in movies. To evaluate whether the MSA has affected the number of tobacco brand appearances (TBAs) in movies, we analyzed the top 100 US box-office films per year for 1996-2003.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
