Tobacco Advertising During the COVID-19 Pandemic in Japan.

Masao Ichikawa,Takahiro Tabuchi,Ai Hori,Haruhiko Inada

doi:10.2188/jea.je20210151

Masao Ichikawa, Takahiro Tabuchi + Show 2 more

Open Access

https://doi.org/10.2188/jea.je20210151

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Abstract

Tobacco Advertising During the COVID-19 Pandemic in Japan.

Highlights

A recent study published in this journal reported that tobacco consumption had increased among smokers during the pandemic, especially among those in younger age groups, working from home or living alone.[1]
While their living circumstances might have prompted them to smoke more, their smoking behaviors could have been influenced by tobacco advertisements.[2]
We obtained the data of tobacco advertisements from MRS Advertising Research, Inc., which compiles various industries’ advertisements in newspapers and magazines

Summary

Introduction

A recent study published in this journal reported that tobacco consumption had increased among smokers during the pandemic, especially among those in younger age groups, working from home or living alone.[1]. A recent study published in this journal reported that tobacco consumption had increased among smokers during the pandemic, especially among those in younger age groups, working from home or living alone.[1] While their living circumstances might have prompted them to smoke more, their smoking behaviors could have been influenced by tobacco advertisements.[2] We, investigated the tobacco-related ad volume in newspapers and magazines before and during the pandemic. The data included the number of newspapers and magazines from which advertisements were extracted, the ad volume related to tobacco products, and all kinds of advertisements in newspapers and magazines published from 2011 to 2020.

Results

Conclusion