Abstract
Telefonaktiebolaget LM Ericsson (Ericsson) is a Swedish telecom company with branches all over the world. It is not a secret that a company with branches in several diverse cultures has to decide what extent the organization will go in adapting the host culture into the new branch. This essay will focus on Ericsson and a few cases on how well Ericsson decided to incorporate host cultures into their organization. The cases picked will mainly be in Asia due to the greater cultural difference between the Asian host culture and their European home culture.
Highlights
Lars Magnus Ericsson, an ordinary man from Sweden, established a workshop to repair telegraph instruments and a few engineering jobs
Germany vs. Sweden comparison For more than 60 years Ericsson is present in the German market and employs about 1,800 people today at 10 different locations
In Germany Ericsson operates under the name of Ericsson GmbH and provides services to all major telecom companies such as Telekom, Vodafone, Telefonica or Versatel
Summary
Lars Magnus Ericsson, an ordinary man from Sweden, established a workshop to repair telegraph instruments and a few engineering jobs. People tend to find easiness in every little thing In this increasingly complex world, Ericsson starts to create a game-changing technology that is easy to use, enabling people around the world to capture the full value of connectivity. Background of your idea Marketanalysis in Ericsson that how get information about their customers, competitors and markets variables. They can determine the relationship between the supply and demand for the technology products on the market. The company operates worldwide and an analysis of the world market through a PESTLE analysis will be presented underneath, based on Schulz’s 2019 article Verizon and Ericsson first in the world to introduce cloud-native technology in a live wireless core network environment, to provide an understanding of what the market currently looks like for the company. Environment With the company delivering mostly software, the biggest environmental factor is the work environment for their employees and the environment in which their technology is stored
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