Abstract
The Indian telecommunication industry is one of the important segment in service sector which contribute substantially to nation’s Gross Domestic Product. Companies especially in telecom sector and in particular the private players have to concentrate on customer satisfaction to remain competitive in the current market. Many companies have lost their sustainability and are forced to quit in this competitive environment due to nonattainment of customer satisfaction. The entry of Reliance Jio has made a big change and hs become the number one telecom by user base. This study has been conducted in Ernakulam district of Kochi a global city, known as the trading capital of Kerala. A customer satisfaction model was adopted to understand customer’s opinion regarding Jio. 50 respondents were contacted by the researcher by way of convenience sampling as exploratory research design was adopted. Hence, the researcher made an attempt to study the customer satisfaction of Jio telecom at ernakulam district, kerala.
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