To Study the Consumption and Disposal Behaviour of Women in Delhi Towards Undergarments

Abstract

This project aims to study and understand the approach towards undergarments usages and disposal behavior in Indian society (primarily among Indian women). Indian undergarment market is undoubtedly one of the unique markets among the world's primary market today. High functionality and the demand, for now, are the main reason for sudden expansion [1]. The consumption increment ultimately will lead to disposal increment [2]. The industry needs to follow a sustainable method for this small piece of clothing. This research study is an effort to know the consumption & disposal behavior of women towards their undergarments. This research study also helps understand the consumer attitude towards recycling the undergarments & find alternative ways to sustain them. Undergarments are a largely neglected part of women's clothing, which, this research study argues, is nonetheless as important as 'outward' dress. Indeed, undergarments are more interesting in some ways because it is hidden from view, but still appears to have considerable social/discursive importance [3]. The research model used for this research is qualitative, formulated to the conceptual framework, and studied to quantify in numbers. Research methodologies used are historical, Comparative, Descriptive, Correlation (between two results accordingly), and Evaluation.