To Study the Conceptual Framework on Consumer Satisfaction with Special Refrence to Domino’s

Abstract

This research is based on customers perception on Domino’s pizza and to test the quality of service.9 The fast food industry of India is experiencing phenomenal growth and is one of the fastest growing sectors in the country, Further, on the back of changing and busy lifestyle, fast emerging middle class population and the industry will continue to grow at a pace in coming years.6 In the developed countries and continues to expand there and in many other industrial countries in the coming years.10 But some of the most rapid growth is occurring in the developing world; where fast food industries are changing the way people eat. People buy fast food because it is cheap, easy to prepare, and heavily promoted and it becomes most favorite to youths. This research aims at providing information about fast food industry, its trend, reason for its emergence and several other factors that are responsible for its growth.13 This report provides extensive research and rational analysis on the Indian fast food industry and about the changing trends in market. The research study looks into the market condition and future forecasts, and outlines of current trends and analyses.8 This research has been made to help clients in analyzing the opportunities, challenges and drivers vital to the growth of fast food industry in India and basically in Chhattisgarh. 12 For the purpose of this research Fast Food Industry includes fast food restaurants, tea houses, coffee shops and juice bars in India. The 6000 corer fast food retail industry is mainly dominated by the multinational players.5