To Study and Determine the Tourist Satisfaction Index of Bhimashankar Tourist Center in Khed Tahsil, Pune District, Maharashtra

Abstract

In today's world, the tourism industry is the largest and most well-known economic sector. This popular industry is fast growing in many parts of the world, opening the path for more growth. The purpose of this paper is to find out what aspects influence visitor contentment and loyalty to devotees and visitors at the existing holy location. Thousands of visitors come from all across India to see this spiritual and natural landmark. In order to evaluate visitor satisfaction and identify current facilities and their level of development, field work was organized to collect tourist views, attitudes, and recommendations recorded in well-designed questionnaires, group discussion, and surrounding personal observations during the field survey. Tourists filled 170 questionnaires in total during the field survey. Using visitor responses that were transformed into arithmetical values, the satisfaction ratings of selected facilities were determined. Based on this assessment, tourist satisfaction levels were divided into four categories: unsatisfactory, satisfactory, good, and extraordinary. With an average score of 48.07 percent, this location's overall satisfaction level is satisfactory. The average of the Bhimashankar holy site satisfaction index could be useful in future planning and development of this religious tourism attraction.