Abstract

Is optimal distinctiveness the moderate distinctiveness? We argue that the answer to this question depends on the audience’ experience. In this paper, we explore the effects of distinctiveness on the funding decisions made by different types of experts, namely, the business experts and technology experts. We found that the relationship between distinctiveness and business experts’ ratings exhibits an inverted-U shape, supporting the market value logic held by business experts; however, the relationship between distinctiveness and technology experts’ ratings is positive, supporting technology advancement logic held by technology experts. Moreover, our paper evidenced the moderating role of competitive intensity and institutional endorsement played in the relationship between distinctiveness and experts’ ratings. These ?ndings are integrated into a discussion of the implications for research on optimal distinctiveness.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.