To join or not to join? Insights from coopetitive RD&I projects

Abstract

Multipartner research, development and innovation (RD&I) projects are increasingly used to achieve complex innovation goals and keep pace with today's technological imperatives. The involvement of both competing and noncompeting partners increases the complexity of the relationships and poses a challenge to the outcomes of such projects. Therefore, the right choice of partners is particularly important in this context. Although previous research has mainly examined how focal firms deliberately select collaborative partners, this study demonstrates how non‐focal firms evaluate invitations to participate in RD&I projects with multiple partners and direct competitors. Going beyond the coopetitive dyad, we qualitatively examine six multipartner RD&I projects in mature industries involving competitors and noncompetitors. The findings suggest that the evaluation process differs between exploration and exploitation projects. We identify critical factors that guide direct competitors' process of deciding whether to participate in both types of projects, and we provide new insights into the attractiveness of coopetitive RD&I collaborations for firms in mature industries. The study's propositions advance theory and can be tested in future empirical studies. This study also provides valuable guidance for practitioners considering embarking on a coopetitive journey.