Abstract
The cotton seed industry has emerged as an important component in the seed market basically due to its ability for development of hybrids and diversity of production. The study was taken in Haveri and Dharwad districts of North Karnataka. In the study area two marketing channels were identified through which hybrid cotton seeds in the study area were marketed from the producers to the ultimate consumers. In Dharwad and Haveri channel I is having the highest marketing efficiency (2.28%) and (2.24%) compared to channel II. The poor efficiency was noticed in Channel II where the total marketing cost was the highest in this channel, this is because of involvement of intermediaries. So the results reveled that channel I is more popular in the study area. In both districts Channel II is preferred more by the dealers. The highest percentage of margin obtained by the dealer varied from 12.72 per cent in kanaka and lowest per cent of margin 8.70 is obtained in cash brand.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
