Abstract
Abstract Visual representations of refugees likely have a determinative function in the ways policies are written and aid is dispensed for crises resolution efforts. We use theoretical concepts from the visual framing literature and two studies—a content analysis and an experiment—to examine the effects of six visual frames. We study the content of newspapers from four countries for the following visual frames: ‘individual’, ‘massified’, ‘mother and child’, ‘father and child’, ‘receiving aid’ and ‘working refugees.’ Next, we examine the impact of these frames on intention to donate. Findings demonstrate that individuals with higher positive attitude towards refugees showed higher intention to donate. However, among these participants, intention to donate was highest in the ‘individual’ frame condition. On the other hand, among the participants with lower positive attitude towards refugees, the highest intention to donate was in the ‘working refugees’ frame condition. Implications are discussed.
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