Abstract
Driven by communication privacy management (CPM) theory and regulatory focus theory (RFT), this study examined important antecedents of information withholding and truthful disclosure in the novel context of e-health communication. Structural equation modeling (SEM) analyses revealed that health consumers’ behavioral activation system (BAS) and favorable evaluation of an e-health website are positive predictors of truthful disclosure and that health consumers’ prevention regulatory focus and self-concealment tendency are positive predictors of information sensitivity. Theoretical contributions regarding the relevance of CPM and RFT to computer-mediated communication (CMC) and practical implications for the design of persuasive e-health websites are discussed.
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