Abstract
Beautifying augmented reality face filters (AR-FF) have been linked to reduced body satisfaction, particularly in young women. Social comparison theory has been used to explain this negative effect through upward social comparisons against the beautified version of oneself. However, downward comparisons have received little attention, though their investigation could have critical theoretical and practical implications. This proof-of-concept study evaluated whether the type of face filter has an effect on body satisfaction in young female students (N = 76) by comparing uglifying (downwards) and beautifying (upwards) face filters in a between-subjects experiment. Additionally, the moderating roles of self-esteem and self-identification with a filtered depiction were investigated. Exposure to beautifying face filters decreased body satisfaction, while no significant effect was detected for uglifying face filters. Furthermore, the effect of beautifying face filters was moderated by self-esteem but not self-identification, while there were no interactions for uglifying face filters. Possible implications and future research opportunities are discussed.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.