To be prepared when the time has come: Argentina’s new media regulation and the social movement for democratizing broadcasting

Abstract

Concentrated and usually conservative media are characteristic of Latin American countries, and at the same time these structures undermine meaningful democracy. Given the political influence of large media conglomerates, even most center-left governments are reluctant to limit the power of influential companies. Argentina, however, passed a new comprehensive media law in 2009 designed to democratize the media sector. This article traces the origins of the law and analyzes the strategies of the actors involved, with the focus resting on the roles of social movements and large media companies. The article then presents the main features of the new regulation that social movements now take as a model case for other countries. I argue that the new law originates from an unusually participatory legislative process and furthers the democratization of communication. The passage of this law is explained through the associational capabilities of the movement, the potent framing of media regulation as a matter of democracy and the changing media–state dynamics that disrupted the long-standing mutually supporting ties between the dominant Clarín Group and the government.