Abstract
Many studies have linked audiovisual entertainment to hedonia. Recently, also to eudaimonic happiness. The Eudaimonic Spectator Questionnaire is proposed as a new tool to explore eudaimonic motivations that are linked to the consumption of audiovisual entertainment. The new questionnaire groups these eudaimonic motivations into two factors: the cultivation of cognitive–intellectual growth and social–emotional growth. Once the consistency and reliability of the questionnaire was tested, we observed statistically significant differences between fans and non-fan spectators; these differences were observed in both factors. The results indicated that being a fan is associated with the cultivation of human virtues and character strengths.
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