Abstract
In the online shopping process, because users only rely on pictures and text description to make the purchase decision, it is easy to have impulsive consumption or purchase goods that are not suitable for them. In the process of online shopping logistics, due to improper packaging and handling, it will cause damage to the goods. In addition, the inevitable product production process, the improvement of consumers’ awareness of rights protection and other factors all contribute to the reverse logistics of tmall mall shopping. This paper analyzes the advantages of reverse logistics, the general process of recycling logistics, the present situation and existing problems of Tmall return logistics, and the optimization scheme of reverse logistics based on the joint recovery mode is proposed. Finally, the feasibility of the scheme is analyzed.
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