Abstract

This article talks about the influence of the COVID-19 on current Chinese handbag market, how the pandemic negatively influence on handbag market, how to pick up, and how to push the Chinese handbag market to its peak based on current scenario research. This article mainly studies the current situation of China's handbag market (the current state of manufacturers), including the handbag market structure, size,and focus (what are the differences between the Chinese market and the markets in other countries), the the reasons for this state, the development trend of China's handbag industry, suggestions, and prospects for the industry. To be more specific, this report takes an example of a newly-started company and the sales of its product to do a case study and in passing studies its history of setting up, brand Philosophy, manufacturing process, and marketing strategies compared to international luxury brand products. Therefore, learn from the experience of others and ongoing innovation.

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