Tired or Inspired: A Conceptual Model for Using Regenerative Artificial Intelligence to Create Context, User, and Time-Aware Individualized Shopping Guidance

Abstract

This paper conceptualizes a consumer-centric, regenerative artificial intelligence (“ReGenAI”) model for the Fast-Moving Consumer Goods (“FMCG”) retailing channel. The system uses its awareness of context, time, and users to (re)generate customer touchpoints and other marketing communications. Its output provides deep insights into regular and altered FMCG customer journeys, such as shopping behaviors under stressors like lifestyle choices or cataclysmic socio-economic and weather events. The recursive model advances from current, generative AI systems. It uses “tired or inspired” as a simplified bifurcated grocery shopper taxonomy to operationalize customers’ purchasing and consumption behaviors into actionable data for demand planning and retail operations.