Abstract

This study aims to determine the level of tourist satisfaction with the quality of facilities and infrastructure in the Semarang Old City Area. Revitalization of the Semarang Old City Area is done by improving infrastructure and adding facilities and infrastructure. Good quality facilities and infrastructure can produce satisfaction for tourists who come. This research uses qualitative and quantitative data types, while the data sources used are primary and secondary sources. Data collection techniques used in this study were observation, questionnaires, and interviews. The measurement scale of variables uses the Likert scale. The technique of determining informants using purposive sampling. The data analysis technique used is quantitative descriptive. The results of this study are tourists most satisfied with pedestrian road and tourist most dissatisfied with bench and parking area. The condition of good facilities and infrastructure will produce satisfaction for tourists. The results of the analysis can be used as an evaluation for the manager of Semarang Old City Area.
 
 Keyword: condition, quality, facilities, infrastructure, and satisfaction level.

Highlights

  • Pemerintah daerah semakin gencar mengembangkan pariwisata yang berada di daerahnya, tak terkecuali Pemerintah Kota Semarang

  • This study aims to determine the level of tourist satisfaction with the quality of facilities and infrastructure in the Semarang Old City Area

  • Diakses dari www.semarang.kompas.com, pada tanggal 6 Februari

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Summary

PENDAHULUAN

Pemerintah daerah semakin gencar mengembangkan pariwisata yang berada di daerahnya, tak terkecuali Pemerintah Kota Semarang. Arti penting penelitian ini adalah untuk mengetahui tingkat kepuasan wisatawan terhadap kualitas sarana dan prasarana di Kawasan Kota Lama Semarang dalam mengejar gelar World Heritage UNESCO tahun 2020. Penelitian terdahulu yang menjadi acuan dalam penelitian ini yaitu penelitian pertama yang dilakukan oleh Oktari Susetyarini dan Jussac Maulana pada tahun 2018 dengan judul “Pengukuran Tingkat Kepuasan Wisatawan Terhadap Fasilitas Umum, Sarana, Prasarana Umum, dan Fasilitas Pariwisata di Malioboro Pasca Revitalisasi Kawasan”, penelitian kedua dilakukan oleh Nor Khasimah Aliman, Sharenna Mohamed Hashim, Siti Dalela Mohd Wahid, dan Syahmi Harudin pada tahun 2016 dengan judul “Tourist Satisfaction with Destination: An Investigation on Visitors to Langkawi Island”, penelitian ketiga dilakukan oleh Munir Salleh, Khatijah Omar, Azizul Yadi Yaakop, dan Ahmad Ramli Mahmmod pada tahun 2013 dengan judul “Tourist Satisfaction in Malaysia”, penelitian keempat dilakukan oleh Wahma Dewi Bintari dan Tri Yuningsih pada tahun 2017 dengan judul “Analisis Tentang Kepuasan Pengunjung di Taman Margasatwa Semarang”, dan penelitian kelima dilakukan oleh Arnis Rochma Harani, Hermin Werdiningsih, dan Yasmina Nurul Falah pada tahun 2015 dengan judul “Kajian Keaktifan Kawasan Kota Lama Semarang Berdasarkan Aktifitas Pengguna”. Vol 8 No 2, 2020 heritage, konsep sarana, konsep prasarana, dan konsep kualitas

METODE PENELITIAN
Bangku
Full Text
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