Abstract

 
 
 Yasa Putra Sedana is an art studio engaged in dance and percussion, In its activities, Yasa Putra Sedana must be able to compensate with good service to tourists so that tourists feel happy and comfortable. This study aims to analyze the level of tourist satisfaction with the quality of services provided by employee, in order to determine the level of satisfaction of tourists who come to the Yasa Putra Sedana Art Studio and then can be further evaluated.
 This research was conducted at the Yasa Putra Sedana Art Studio in Banjar Pengaji, Melinggih Kelod Village, the District of Payangan, Gianyar Regency, Bali Province, the type of data in this study used quantitative and qualitative data, where the data were obtained using a questionnaire distribution method, in-depth interviews, observations / Observation and documentation. The sampling technique used in this research is purposive sampling technique, and then the data obtained were analyzed with a qualitative descriptive technique using a Likert scale.
 The results of this research is, that the level of tourist satisfaction with the quality of service at the Yasa Putra Sedana Art Studio gets a very satisfied value, this is obtained from the results of the calculation of the average score obtained from the distribution of questionnaires from the level of performance and level of importance to all the indicators that affect the level tourist satisfaction, obtained a yield of 101.189% (very satisfied).
 Keywords: Tourist Satisfaction Level, Service Quality, Studio Art.
 
 
Highlights
Akibat berkembangnya pariwisata, sanggar seni menjadi salah satu daya tarik wisata berbasis budaya yang ada di Bali
This study aims to analyze the level of tourist satisfaction with the quality of services provided by employee, in order to determine the level of satisfaction of tourists who come to the Yasa Putra Sedana Art Studio and can be further evaluated
This research was conducted at the Yasa Putra Sedana Art Studio in Banjar Pengaji, Melinggih Kelod Village, the District of Payangan, Gianyar Regency, Bali Province, the type of data in this study used quantitative and qualitative data, where the data were obtained using a questionnaire distribution method, in-depth interviews, observations / Observation and documentation
Summary
Sanggar seni menjadi salah satu daya tarik wisata berbasis budaya yang ada di Bali. Banyak wisatawan yang ingin menyaksikan pertunjukan seni dan budaya yang ada di Bali, seperti tari-tarian Bali serta musik tradisionalnya. Sanggar seni sangat bagus dikembangkan untuk memenuhi kebutuhan wisatawan yang datang ke Bali, karena di dalam sanggar inilah wisatawan akan lebih mudah mendapatkan apa yang diinginkan wisatawan terkait dengan budaya Bali. Sanggar Yasa Putra Sedana adalah sanggar seni yang bergerak di bidang seni tari dan seni tabuh (musik tradisional Bali) yang kegiatannya diperuntukan untuk kegiatan agama dan pariwisata. Sanggar Seni Yasa Putra sedana ini mampu mendatangkan banyak wisatawan kususnya wisatawan Perancis dengan kegiatankegiatannya yang ada di dalam sanggar. Sanggar Yasa Putra Sedana memiliki potensi yang bagus di bidang seni pertunjukan yang mampu mengalihkan perhatian wisatawan-wisatawan yang berwisata di Bali. Hal ini dapat dilakukan dengan meningkatkan kualitas layanan yang diberikan karena ini merupakan salah satu faktor yang dapat menciptakan kepuasan pada diri konsumen ataupun wisatawan. Terhadap kualitas pelayanan yang diberikan di Sanggar Yasa Putra Sedana, sehingga hasil nantinya dapat digunakan sebagai bahan evaluasi untuk Sanggar Yasa Putra Sedana
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