Abstract
Padang Bai tourist attraction has great potential in the field of marine tourism attractions, one of which is snorkeling and diving which are well known in foreign countries. In its development there are still various complaints from tourists that reduce the level of tourist satisfaction. The purpose of this study is to determine the level of tourist satisfaction with Padang Bai tourist attraction from the dimensions of tourist attraction consisting of attractions, accessibility, facilities, ancillary service and the community. This research used quantitative method. Data collection used questionnaire with 21 indicators. 210 samples in this study were taken using a porpusive sampling technique. Data were tested using validity and reliability before being analyzed using the suitability level analysis. The results showed that the level of tourist satisfaction with the tourist attraction of Padang Bai based on the analysis of the suitability level that compares the overall score of expectations indicators with the reality of obtaining results with a suitability level score of 90% obtained the satisfaction category with a gap score (of -80). The indicator that must obtain priority improvement is the cleanliness of the Padang Bai coastal area with a gap value (gap of-365). Cleanliness of the accommodation (gap-210), condition of the facility (gap-163), beautiful underwater scenery such as coral and ornamental fish (gap-151). Overnight accommodation services with a gap value (of-134), diving tourism attractions with a gap (of - 126) and the last of the quality of food restaurants in Padang Bai with a gap value or a gap (of -119). It can be concluded that tourists are satisfied to be in Padang Bai, but the satisfaction is still not maximal and there are still improvements that must be done to improve the satisfaction of Bai Bai's attraction. The advice that can be conveyed is to always maintain the quality of the tourist attraction of Padang Bai, especially environmental cleanliness, as well as the services provided to tourists. Keywords: Satisfaction Level, Expectation, Perception
Highlights
Daya tarik wisata Padang Bai memiliki potensi yang besar dalam bidang wisata bahari, salah satunya adalah wisata snorkeling dan diving yang sudah terkenal di mancanegara
The results showed that the level of tourist satisfaction with the tourist attraction of Padang Bai based on the analysis of the suitability level that compares the overall score of expectations indicators with the reality of obtaining results with a suitability level score of 90% obtained the satisfaction category with a gap score (of -80)
Masyarakat, maupun pengelola atraksi wisata diving dan snorkeling yang ada di daya tarik wisata Padang Bai hendaknya menjaga lingkugan agar tetap bersih, guna membuat kepuasan wisatawan saat berkunjung
Summary
Daya tarik wisata Padang Bai memiliki potensi yang besar dalam bidang wisata bahari, salah satunya adalah wisata snorkeling dan diving yang sudah terkenal di mancanegara. Tujuan dari penelitian ini adalah untuk mengetahui tingkat kepuasan wisatawan dengan daya tarik wisata Padang Bai dari dimensi daya tarik wisata yang terdiri dari daya tarik, aksesibilitas, fasilitas, pelayanan penunjang dan masyarakat. Hasil penelitian menunjukkan bahwa tingkat kepuasan wisatawan terhadap objek wisata Padang Bai berdasarkan analisis tingkat kesesuaian skor keseluruhan indikator harapan dengan kenyataan yang memperoleh hasil dengan tingkat kesesuaian 90%. Indikator yang harus mendapatkan prioritas perbaikan adalah kebersihan kawasan pesisir Padang Bai dengan nilai gap (-365). Dapat disimpulkan bahwa wisatawan puas berada di Padang Bai, namun kepuasan tersebut masih belum maksimal dan masih ada perbaikan yang harus dilakukan untuk meningkatkan kepuasan terhadap daya tarik wisata Padang Bai. Saran yang dapat disampaikan adalah untuk selalu menjaga kualitas daya tarik wisata Padang Bai khususnya kebersihan lingkungan, serta pelayanan yang diberikan kepada wisatawan
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