Tindak Tutur Ilokusi dalam Iklan di Stasiun SCTV

Abstract

This study aims to describe and explain the types and functions of illocutionary speech acts at SCTV stations. In this study the source of the data is advertisements on SCTV stations. The research data that the writer did was the speech act in the advertisement on SCTV station. The analysis technique used in analyzing data is descriptive technique. Descriptive techniques are used to describe the types and functions of illocutionary speech acts in advertisements on SCTV stations. The data of this study amounted to 82 data, consisting of 34 data that show assertive illocutionary speech acts, 36 data that show effective illocutionary speech acts, 3 data that show commissive speech acts, and 9 that show expressive illocutionary speech acts. SCTV station advertisements have 12 functions namely the illocution speech act function tells 21 data, the illocution speech act function states 4 data, the illocution speech act function complains 9 data, the illocution speech act function suggests 16 data, the illocution speech act function recommends 10 data, the speech act function The illocution asks, the function of speech is not ordered The illocution acts, the speech act function offers illocution, the speech act function acts as a prayer (prayers) 1 data, the speech acts function congratulates 4 data, the speech acts function expresses thanks 2 data, and the speech act function acts illocutionary praise 3 data. Keywords: Illocutionary Speech Acts; Advertisement