Abstract
This study sought information from key executives involved in shaping the timeshare and vacation ownership industry in conducting a strengths, weaknesses, opportunities and threats analysis for the industry. The vacation ownership and timeshare industry has emerged as a sector of the travel industry with signifi cant opportunities for growth and development. The fi ndings of this study indicate that there are opportunities in many markets, segments and product offerings. The vacation ownership industry must overcome weaknesses in marketing processes, taxation concerns and amenities. It faces threats in the availability of human and capital resources, natural disasters and legal and taxation concerns. Journal of Retail & Leisure Property (2010) 9, 37 - 54. doi: 10.1057/rlp.2009.21
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