Abstract
In this commentary I focus on the timing and timeliness of Cosgrove and Jackson's () ‘New directions’ piece (Area, 19, 95–101). The discussion is structured in two parts. First, I consider the coincidence (or not) between the emergence of new cultural geography and the establishment of official measurements of research quality in UK Higher Education – an issue flagged for me by the contents of the Area issue in which ‘New directions’ appears. Second, the piece's timeliness resides in its nearly one‐off rapprochement between social‐ethnographic and historical‐interpretative traditions in cultural geography. Beyond the rich and evident legacies of new cultural geography, my commentary concludes by noting again the comparative lack of attention paid today to the concept of ‘culture’.
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