Abstract
Dear Reader, Ever since the Dietary Supplement Health and Education Act (DSHEA) was notified in the US in 1994, discussion on botanicals for wellness continues. Botanicals to be used for providing wellness health benefits opened up a large market for consumer benefits. Nations like India and China who have long documented history of safe use (HoSU) of botanicals started to explore the US market for supplements. Botanical products, mostly single herb based and their extracts formulated as tablets, capsules, liquids and in some cases food formats such as granules, powders, became the focus of innovations. Till 2016, India did not have any regulations for Nutraceuticals or Supplements. The industry innovated through the acquisition of traditional Ayurvedic licenses for such products. Bolstered by government support, which propelled regulatory amendments, allowing products to be labelled according to the destination country regulations, thereby driving growth in this sector
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