Abstract
Over the past 20 years the UK market research industry has concentrated almost exclusively on technology to improve its operating standard, efficiency and control. The potential for similar improvement through better use of statistical procedures has been largely ignored. Harnessing the two could give a powerful boost to the industry and its clients.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
